Virtual Assistants Ignore Recession and Pay for Access to the Fast Track
Released on: September 23, 2008, 5:41 am
Press Release Author: Tawnya Sutherland
Industry: Small Business
Press Release Summary: Economic downturn no match for VAinsiders
Press Release Body: As founder of the largest social networking site for virtual assistants worldwide, VAnetworking.com, Tawnya Sutherland is every VA’s modern mensch. Sutherland’s newest venture, the VAinsider Club, is proving that economic downturn is no match for a virtual empire of home office entrepreneurs. In just one year, hundreds of virtual assistants have signed on for VAinsider memberships, accessing Sutherland’s worldwide network of business experts, marketers, speakers and coaches. Not to mention a very active RFP forum.
“While the VAnetworking.com Forum itself enjoys a free membership base of over 10,000 people—many of them very active in the ongoing discussions there—we knew that within this market there was a segment of VAs who were prepared to invest in something geared specifically for their entrepreneurial growth and development,” says Sutherland. “Right here, in the throes of a US recession, we’ve got this tightly knit group of business owners coming together to uncover very real income opportunities.”
In addition to unmatched networking and educational opportunities, VAs who join VAinsiders receive immediate access to various takeaways to use in their own businesses, including over 125 business templates, e-books, tutorials, charts, articles, coupons and sample contracts.
Despite the $249 price tag, Sutherland is seeing near 100% annual renewal rates, encouraging given that the introductory rate for these insiders was just $99. With membership numbers continuing to increase, it would seem that recession may be pushing this bandwagon right up a hill.
“It’s more than we hoped for when so many small business owners—especially women with families to support—are feeling the pinch right now. Costs are rising, but so is the demand for outsourced business assistance. These women see the benefit of investing in the future of their VA practices. And so do the business owners who ask me for referrals to good talent every day. Of course, I tell them about my VAinsiders, and we have another happy ending,” says Sutherland with a smile in her voice.
It seems that the small business outsourcing trend is not only here to stay but here to flourish, as long as there is a VAinsider available to answer the call of duty.
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Sutherland’s professional background as a legal secretary, and then vice president of a computer company, formed the foundation for her foray into entrepreneurship over 10 years ago when she launched Mediamage Business Solutions. Today, Sutherland is a Certified Internet Marketing Business Strategist who helps business people turn clicks into cash. To learn more about Tawnya, VAnetworking and how to get your own business on the inside track to virtual success, visit http://www.VAinsiders.com
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